31
Jan
NEW YORK (AdAge.com) — In a world of dual screens, Telemundo and Ford are trying to redefine branded programming. The automaker’s cars will star in Telemundo’s new Spanish-language novela “Perro Amor,” but they’ll also be integrated into webisodes …
See the original post:
It’s No Coincidence Everyone in This Spanish Soap Drives a Ford – Advertising Age


